Your WOW! orthodontic experience will be fun, comfortable, easy, and rewarding because we focus on excellent customer service and educating you along your journey. Your treatment time will be shorter thanks to our advanced technology, and you’ll feel warmly welcomed into our family of dedicated staff and doctors who are thrilled to create your brand new WOW! smile.
Call: 831-539-0825

Using modern braces & self-ligating systems (e.g. Pitts21 style) plus options for clear/low-profile braces and Invisalign, for fewer visits and gentler treatment.
We know weekends at the Seaside, beach days, and busy work/school schedules. We aim to make the treatment fit your rhythm, not disrupt it.
Payments from $129/month. Transparent cost estimates. Insurance accepted, financing available.
Save $1,000 with our limited-time offer: $700 off braces + $300 off same-day starts. Plus, start your treatment right away with a free, no-obligation consultation.

Dr. Cheryl L. Held is originally from Northern California. She made her way to Missouri where she has worked in her own private practice for over two decades, and she is now excited to return to Northern California to bring her expertise and experience to the WOW! team.


Dr. Bernstein was born and raised in South Africa and attended the prestigious Wits Dental School, where he finished at the top of his class. He then completed his orthodontic specialty residency at the State University of New York at Buffalo.
Our bilingual team is not just super skilled - they’re also fun, friendly, and love making your visits the best part of your day. From day one, you’ll walk out with a game plan, feel totally in the loop, and know exactly how we’ll help you rock that WOW! smile!
Call: 831-539-0825



Modern braces are gentler, more comfortable, and require fewer visits.
Yes, with a few minor adjustments, you can still enjoy most of your favorite meals.
Many patients start seeing noticeable changes in just a few months.
Yes, we provide clear, low-profile braces and Invisalign for a more discreet option.
We’re doctor-owned, focused on comfort, and make treatment affordable with flexible payments.
WOW! Smiles™ - Watsonville
1970 Freedom Blvd.Freedom, CA 95019